Cover. This was spot on. Blogging, social media and self-publishing does feel like the wilderness.
Formatting / Appearance. There were no issues at all. We received a pdf copy and all headers, paragraphs were in place.
Content (overall theme, idea and setting). This book is intended for those who want to be their own publisher and attempts to cover all business angles of this venture.
Disclosure: I received a review copy of this book from the author.